Phoenix Ads Africa
Ad-tech / Mobile Advertising
Marketing Collateral Designer
One-pager · Case Study · Media Kit · Pitch Deck
Phoenix Browser is Africa's #5 most active app, backed by Tencent and Transsion. The platform reaches over 150 million monthly users across 10+ African markets — an audience that Meta, Google, and TikTok don't touch.
The problem was not the product. The numbers were real. What was missing were the materials to make those numbers land in a room full of media planners who see pitches every week.
African mobile audiences are systematically underserved by global ad platforms. Phoenix had the reach, the data, and a proven case study with Absa Bank. What it lacked was a collateral system that could carry that story from a cold send to a signed campaign brief — without a salesperson in the room.
Every document needed to work in 10 seconds, 30 seconds, and 60 seconds. First glance had to earn credibility. Thirty seconds had to explain the role in a media plan. Sixty seconds had to be enough to decide on a test campaign.
"Phoenix reaches the users Meta, Google, and TikTok don't."
Fourteen slides structured for a live presentation to an agency media team. Opens with the market opportunity, builds through the platform proof, lands on the Absa case study, and closes with first-mover pricing. Every slide carries one dominant number.
The 88% unreached stat leads. The incremental reach position — Meta for awareness, Google for consideration, Phoenix for reach — is visualised in a single diagram. The Absa result and pilot budget close it.
787,718 unique reach. R492K total spend. 12.4% below booked CPM. Both campaigns documented with objectives, results, and outcome — written for a media planner who needs third-party proof before taking a proposal to their director.
Eight pages covering the platform, the audience, the markets, the formats, the Absa proof, and the pilot budget. Built to answer every question a brand manager would ask before approving spend — without a follow-up call needed.
Four deliverables. One design system. Every page built to convert a media planner who has never heard of Phoenix into someone ready to run a test campaign this quarter.
Copy, structure, and design developed from source — no templates, no placeholders. Written, revised, and delivered in eight days.
The Absa Bank case study — 787,718 reach, R492K spend, 12.4% below booked CPM — serves as the anchor proof point across all four deliverables.
MD. Rakibul Islam
BlackWing Lab
Phoenix Ads Africa
2026
