S&A Construction Ltd
Construction · Ireland
Brand · Print · Web Design · Digital
Webflow · InDesign · Figma
S&A Construction had 35 years of proven work and a client list that included Hilton, Four Seasons, and PayPal. None of it was visible online. That gap between reputation and presentation was costing them work they deserved to win.
The goal wasn't to make S&A look bigger than they are. It was to make them look exactly as good as they are — with a coherent set of tools designed for every moment in the client journey, from a Google search to a tender submission to a site visit.
A single visual language running across every touchpoint — from a 2.4 metre site fence to a Google search result. Navy, gold, off-white. One typeface. One structural device. The construction industry's most credible brands communicate through restraint. Confidence doesn't need ornament.
Every format solves a different problem in the sales process. The website was built for search. The pitch deck was built for tenders. The hoarding was built for the street. The brochure was built for the meeting table. Together they solve the whole problem.
Full UI/UX in Figma, built in Webflow. Conversion-focused copy, complete SEO setup across every page. Went from near-zero organic presence to 367% click increase in 90 days.
Written and designed from scratch. Copy researched through deep client briefing, structured around what a procurement team actually needs to see before shortlisting a contractor.
Built specifically for hotel and healthcare procurement. The pitch deck makes the argument; the capability statement backs it with credentials. Together they remove every reason to say no.
Social templates built for Instagram and LinkedIn use — project showcase, credential stat, client quote, three stat variants. Built for the S&A team to use and update independently, without a designer.
Every print piece delivered as CMYK PDF/X-1a with 5mm bleed and crop marks. Ready to send directly to a printer — no intermediate steps, no back-and-forth.
Google Search Console data pulled 90 days after the website went live. Before the redesign, S&A had effectively zero organic search presence — the site existed, but it wasn't found. These numbers represent a business that is now visible to the clients it's been building for 35 years.
+91%
Growth in search impressions in the first 90 days post-launch
+80%
Increase in organic clicks vs the same period prior
367%
Click growth on the homepage alone — the primary landing page
600%
Growth on the About page — previously invisible in search
"The site is modern, fast, and represents our 35+ years of expertise perfectly. He took the time to thoroughly understand our business and delivered a brochure that showcases our capabilities perfectly."
Sean McKiernan, Managing Director · S&A Construction Ltd
MD. Rakibul Islam
BlackWing Lab
S&A Construction Ltd. Ireland
2026
